Diamonds Direct

Why There Are Diamonds on Tape Measures

In a perfect world, you could use the red marks to identify the placement of the studs. To locate a center between the studs, simply find the black diamond.

What is your face shape for glasses or sunglasses?

Oval, long, Round, Heart, Square, Diamond – Which shape are you? The Eyewear Gallery in Memphis, Tennessee custom fits Prescription Designer Eyewear and Prescription Designer Sunglasses accor…

Gene Creates Lots of 'Custom' Jewelry ... But Does He Really?

Like many jewelers, Gene the Jeweler does custom work. If you can call it that.

How to wear jewelry at the beach

Whether it's giant earrings, a multi-strand necklace or stacked bangles, jewelry can transform the simplest swimsuit into a surprisingly chic beach look.

How to Take Care of Diamond Jewelry

While a diamond is very hard, it can still be scratched by other objects or damaged by chemicals. Take care of your diamonds in your everyday life, and then take steps to protect your jewelry for the long-term. No matter what you do, your...

5 Style Secrets I Learned from a Jewelry Expert

Designer Pamela Love talks modern way to buy jewelry, keep jewelry, and more.

Encore: Is your diamond jewelry 'ethical?'

Diamonds sales are up. But are these gems ethically sourced?

Can you measure the color of diamonds, gems, pearls and other precious stones?

FAQ: “A client gave me 3 equal size diamonds for color measurement and I have measured them using a reduced sphere exit opening

Call Your Grandma: Why This Old-Fashioned Jewelry Trend Is the Next Big Thing

Can Diamonds Detect Cancer?


A new study found the precious stones may be effective at detecting early-stage cancerous tumors.

Guide: How to Care for Diamond Jewelry

Diamonds are often sold on promises of beauty eternal and incredible rarity but no one ever says they are invulnerable or indestructible. However, many an astonished spouse has discovered the hidden frailties of the gemstone – tears and regret follow closely on the heels of such an event.

Semi Precious Stones: Alternative Trends in Rings

Diamonds, rubies and emeralds are just some semi-precious stones that are popular amongst jewellery makers but what about the rest? We take a look at alternative stones that are growing in popularity

How to Select a Diamond

How do I select a diamond? What you need to know about diamond buying. The difference between diamonds as an investment, engagement rings, or as accents.

How to Sell Diamonds for Cash

If you want to sell your diamond jewelry, there are many ways you can do this. Each method has its pros and cons, which will be explained throughout this articl

How diamonds are used to make non-stick frying pans

We cook with them every day, but where do they come from? That’s what Science Channel series How It’s Made asked about non-stick frying pans. To get the answer, they headed to Swiss …

Get to Know Your Brown Diamond

AGS Laboratories recently unveiled their new Colored Diamond Document, a grading report that presents the technical aspects and nuances of colored diamond grading to jewelry buyers with easy-to-und…

This is How Much Diamond is Extracted from Massive Diamond Mines

In the world of diamond mining, huge open pits are dug into the Earth in order to find and extract a relatively small amount of usable diamonds. For his ne

What to do With Divorce Diamonds?

Don't let your divorce diamond sit unworn and sad in your jewelry box. Redesign that diamond with your taste and style and stamp of individuality.